Mel Blowes
Graphic design | Brand management | Digital marketing
Copy of ZQ Fibre Kits

ZQ Merino

New Zealand Merino's main fibre brand, ZQ Merino, required a diverse range of marketing and support material for both B2B and B2C clients.

Fact sheet posters

Fact sheet posters

Scientific research and properties of ZQ Merino wool showcased in a clean and informative series of infographic posters.

ZQ fact sheet poster close up.jpg
Website & blog management

Website & blog management

Creation and management of a distinct online presence for ZQ Merino, including ongoing sourcing of innovative, technological and merino related blog content, and private resource portals for brand partners.

ZQ blog posts.jpg
Social media campaigns

Social media campaigns

A series of images released daily for Wool Week with accompanying facts.
Photography and merino needle-felting.

Did you know that one Merino fleece makes 40 pairs of socks? That’s not bad going for one haircut a year! #wearelovingwool #woolweek2014

Did you know that one Merino fleece makes 40 pairs of socks? That’s not bad going for one haircut a year! #wearelovingwool #woolweek2014

ZQ Wool Week 3.jpg
Animation created for the 45th anniversary of the Apollo XI moon landing.

Animation created for the 45th anniversary of the Apollo XI moon landing.

ZQ Fibre Kits

ZQ Fibre Kits

Tactile educational tool created for Area Managers & Brand Partners explaining the differences in fibre micron. These proved overwhelmingly popular and have since been produced en masse (still by hand!) and shipped around the world.